DSD Business Systems Appoints New Chief Operating Officer

Kayley Bell steps into new position created to oversee strategic and operational leadership of DSD’s Sales, Marketing, Product Development, Finance and Global Operations

SAN DIEGO, CALIFORNIA – September 12, 2013 – DSD Business Systems announced earlier this week that Chief Financial Officer Kayley Bell has been appointed Chief Operating Officer, a new role within DSD Business Systems. Effective immediately, Bell will be responsible for the strategic and operational leadership of DSD’s Sales, Marketing, Product Development, Finance and Global Operations. Bell will remain as CFO, while also assuming the position of COO, and will continue to report to Doug Deane, President and CEO of DSD Business Systems. DSD Business Systems, a San Diego based reseller, specializes in the sale and implementation of Enterprise Resource Planning (ERP) and accounting software.

As CFO, Bell’s main responsibilities are forecasting, strategy and financial planning. With over sixteen years of experience in the Technology and Accounting field, Bell prides herself in understanding the importance of Human Capital Management in developing high performance employees and corporate cultures. She has focused on developing a highly responsive organization dedicated to improving customer performance.

“I am very pleased to name Kayley as DSD’s first Chief Operating Officer”, said Doug Deane, President and CEO of DSD Business Systems.  “Every great organization needs the highest level of consistency and quality in the delivery of its products and services to its customers.  As an Executive Management Team member for the past decade, Kayley has proven that she’s more than up to that task.  This is a watershed moment for DSD and we are all very excited about Kayley’s new role”.

“I am thrilled to have this opportunity with DSD Business Systems and am commited to help lead the company toward a new level of growth,” said Bell. “Along with Doug and the Executive Management team, my focus will be to ensure operational excellence throughout the organization, while maintaining DSD’s collaborative and customer- centric culture. As a technology company, we will renew our efforts to maintain our thought leadership in innovation and provide our customers with the highest level of service and value added support.”

Bell joined DSD Business Systems in 2004 as Controller and is active in the community. She is the Executive Secretary and Treasurer for the National Mountain Rescue Association, a nationally decorated organization, and has donated her time to Search and Rescue efforts for over 13 years.

About DSD Business Systems:
Founded in 1984, headquartered in San Diego, California, with office locations throughout North America, DSD Business Systems is a national award-winning Enterprise Software Solutions Provider. Serving the needs of small- to medium-sized companies, DSD Business Systems specializes in a service-oriented approach to integrating accounting and business management systems. By automating our customers’ business processes, we help growth-oriented companies turn disconnected data into reliable information. DSD not only implements ERP systems, but as a Sage Gold Developer Partner of the Year, DSD has developed widely used product enhancements and custom programming expertise. DSD has been a Sage President’s Circle award winner for sixteen years and has been nationally recognized by Accounting Technology Magazine as a Technology Pacesetter and Top 100 VAR firm. For more information, visit



Back to Press